Most of us are familiar with the parable of the old man walking along the beach, strewn with thousands of starfish.

In fact many of us will have heard this parable used in motivation talks to emphasise the “power of one".

Of course, in our story, the old man comes across a young boy, picking up the starfish one by one and throwing them back into the ocean.

The old man says to him, “I don’t know why you are bothering to do that. There are thousands of them. It doesn’t make any difference.”

The young boy looks at the starfish in his hand and as he throws it back into the sea, he replies, “It makes a difference to this one.”

As concerned citizens of the world, we can often feel overwhelmed by the enormity of the environmental challenges our society faces.

Some of the issues that world governments refuse to address like forest clearing, over population and fossil fuel use, can seem insurmountable.

And of course, simply throwing back one starfish will not magically address these important issues.

Yet, the importance of the “power of one” joining forces to become a “power of many" cannot be understated.

Here at Seed & Sprout, we are committed to enlisting ever more members of a powerful worldwide community of many, each contributing in whatever way they can to truly make a difference to the world.

If we all stand on the beach together and each throw our individual starfish back into the ocean, then pretty soon the beach will be clear. At least it will look a whole lot better.

And that is our goal. To encourage more and more people to make the small but easily achievable changes in their life, like dramatically reducing plastic use, which when done together, will have a real impact on our environment.

So, come and join the Seed & Sprout community and in turn become part of the world wide phenomenon of individuals making a difference to the world.