Fast Fashion Facts And Why We Should Care

When we think of Plastic Free July, we often focus on food consumption. What we don't often realise, is that plastic is also in the clothes we wear.

Now more than ever, there is a light being shed on the fashion industry and its thumbs-down impact it has on our beloved planet and people. The reason for this comes down to two crippling words: fast fashion.

We buy clothes we don’t need, don’t really want, and will never wear, often with the click of a button. So what impact does fast fashion have on the world? And why should we care?

We've compiled a list of Fast Fashion facts that will inspire you to become an ethical fashion advocate! Did you know...

“Fast fashion garments, which we wear less than 5 times and keep for 35 days, produce over 400% more carbon emissions per item per year than garments worn 50 times and kept for a full year.” -Forbes 

“Only 10% of the clothes people donate to thrift stores or charities get sold, the rest goes to landfill.” – 1 Million Women


“Global clothing production has doubled in the past 15 years, with garments on average being worn much less and discarded quicker than ever before.” – Ellen MacArthur Foundation

"By 2030, the fashion industry will use 35% MORE land and forests for production." - Global Fashion Agenda

“Clothing made from polyester (plastic) can take up to 200 years to break down.”ABC


“20,000 LITRES. The amount of water needed to produce one kilogram of cotton; equivalent to a single t-shirt and pair of jeans.” – WWF

"Our clothes are made of plastic and just washing them can pollute the oceans and KILL marine animals. To make matters worse, these plastic microfibers are ending up on our plates. They're so small, we don't even see it. We are literally consuming plastic through the food we eat." 

“Australian’s are the world’s second largest consumers of fashion. On average, they consume 27kgs of new clothing and textiles every year.” ABC

“On current  trend, the number of plastic microfibres entering the ocean between 2015 and 2050 could accumulate to an excess of 22 million tonnes – about two-thirds of the plastic-based fibres currently used to produce garments annually” – Ellen MacArthur Foundation


It's a lot to take in, we know, but, baby, there is something we can do. It’s hard not to feel overwhelmed. However, there’s one very important agent in the mix that we haven’t talked about. A hack that can drastically and positively affect the status quo. We're talking about YOU AND ME, legends! 

No surprises there! We've said it before but it’s definitely worth repeating, each time we make a purchase (clothing or otherwise) we’re casting a vote for the type of world we want to live in. 
Fashion enthusiast or not, we all make the fashion industry possible.  We keep businesses and brands in season and we can, collectively, end them. We are active participants in this world and we must focus on the things we can change because they matter.  And that comes down to the simple decisions that we make every day.

Do you want to detox your wardrobe? Check out our Guide to a Zero Waste Wardrobe and Secondhand Shopping here.